IETS FRANS CAMPAIGN SITE
This project merges web design and photography to create an immersive Y2K street fashion experience. The website captures early 2000’s nostalgia with bold typography, popping colors, and an interactive “old fashioned” TV element, while the intuitive navigation keeps the focus on storytelling.
DESIGN Objective
Bold Nostalgia
Strong typography and vibrant colors evoke the energy of early 2000’s digital culture
Interactive Storytelling
Hover effects, interactive elements, and old fashioned TV aesthetics invite deeper engagement
Portrait/Fashion Photography
Shot on a parking garage rooftop, the photography contrasts gritty textures with a muted blue sky for a raw yest stylized Y2K mood.
Design and Interactions done in Figma
Website Home/Landing page, designed for eas
This is an image of the prototyping page, each arrow represents an interaction.
Interaction: Hover Effect, while hovering over each image, change to red, using a component
Interaction: Hover Effect, while hovering over each piece of clothing, change to original color.
I wanted to do my own photography for this project, as I always love to do, so I had my buddy, his girlfriend, as well as my girlfriend model for me on this shoot. It was shot on top of my parking garage in San Diego. Here you will find images shot and edited by me that puch my concept for this shoot further towards my goal.
